Episode #7 The Value Driven Brand Podcast With Michelle Vogrinec, Founder of GAIA Baby.

Michelle Vogrinec

The Value Driven Brand Podcast With Michelle Vogrinec, Founder of baby care brand, GAIA.

What do you get when you have a driven, self confessed greenie and a child in pain? You get GAIA. One of Australia’s most loved and valued baby care brands helping those suffering from skin conditions such as eczema in a loving, natural and genuinely helpful way.

Thanks to Michelle Vogrinec, she refused to accept that she had no choice when it came to putting harmful chemicals on her suffering son’s skin so she went out to create what is now a multi million dollar brand to help not just her son but all those broken by the pharmaceutical industry. Learn how Michelle used strategy, education and authenticity to create her own value driven brand and how you can use her experience to create your own.


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The mission behind creating ‘The Value Driven Brand’ is to help 10 million business owners, leaders and entrepreneurs globally to learn what it takes to strategically create their own value driven brand. Helping them to create rich human experiences with help from the humans who have done just that for themselves and those around them.

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