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The Value Driven Brand Podcast With Product Success Consultant, David Fradin.
David Fradin, a San Francisco 49ers die-hard fan. He is also one of the world’s leading experts on how to create products that sell.
David was classically trained as an HP Product Manager and was then recruited by Apple to bring
the first hard disk drive on a PC to market. Later he became the Apple Business Unit Manager working at the same management level as Steve Jobs!
He is the author of “Building Insanely Great Products,” “Organizing and Managing Insanely Great
Products,” and the Wiley published “Successful Product Design and Management”.
David has trained companies such as Cisco on these topics worldwide and with his mission being to help products succeed, he discusses with Aileen how every organisation can do this by using his model, the SPICE Catalyst.
Tune in to hear how David and his decades of product success knowledge can help you become a value driven brand.