Episode #6 The Value Driven Brand Podcast With David Allison, Co-Founder of The Valuegraphics Database.

David Allison

The Value Driven Brand Podcast With David Allison, Co-Founder of The Valuegraphics Database.

What do you get when you take half a million surveys of a statistically representative sample of all the humans on the globe? You get The Valuegraphics Database. We talk to it’s Co-Founder, David Allison to learn how the term valuegraphics came to be and how understanding what consumers VALUE helps industries all over the world to better serve their customers. Listen in and learn how you can take David’s data base and use it to create your own value driven brand.


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The mission behind creating ‘The Value Driven Brand’ is to help 10 million business owners, leaders and entrepreneurs globally to learn what it takes to strategically create their own value driven brand. Helping them to create rich human experiences with help from the humans who have done just that for themselves and those around them.

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