The Value Driven Brand Podcast With Bec Derrington, Founder of SourceBottle.
You know when you do the same job everyday but you know there’s got to be a better way to make magic happen? Well that was the situation Bec Derrington faced in her PR Agency often. Until one day she decided to make a change and create the first online media resource pool, SourceBottle. She talks to Aileen about being a start-up, getting momentum and the lessons she learned in creating a value driven brand.
Tune into hear how Bec has bootstrapped a new and innovative way to bring the media together with their qualified resources easier than ever before and how in the process, she’s making every day people famous!